You may be wondering, “Why would I need a new website? I already have one!” but there’s a good chance that if your website is more than 3 years old, it’s noticeably outdated and reflects poorly on your company. In the digital world new trends and technologies change on a weekly, sometimes daily basis and keeping up can be difficult. Here are 3 reasons why you need a new website for the New Year;
- Redecorate Your Digital Store Front
Just like your brick-and-mortar storefront, it’s good to update the aesthetics of your site occasionally. Trendy, clean websites catch your customer’s eye and make them want to explore further. It also gives your customers the impression that your company is up-to-date and organized.
- Updated Technology
If you haven’t updated your website in a few years, you may be missing out on having your website connected to your social media channels, an active calendar of events, and other helpful plugins. These can help your website and your business run more efficiently.
- Mobile Optimization
85% of websites are now viewed initially on mobile devices. Mobile optimization is also now (as of 2016) figured into Google’s Search Engine Optimization ranking. Without a mobile optimized site you are now:
- Less likely to be ranked high on Google and found by potential customers
- More likely to lose the potential customers that do make it to your site.
Having a modern, mobile optimized, responsive and aesthetically pleasing website will increasing your conversion rate almost instantly, and should be your goal in 2017. Here at Pulse, we can make that happen for you. We can work with you to build a website that you are proud of, that brings you new customers, and becomes your true digital storefront. With a New Year comes the potential for new customers and success, so let’s hit it hard in 2017 and get you started right with your brand new website!