Director of Digital Sales
Michelle has been living in the digital world since 2002. She started in the Newspaper industry in the Online Department and quickly moved into the Digital Sales role. When WKTV News Channel 2, heard what the newspaper was doing with digital sales, they asked her to join their team and build a digital sales program from the ground up. Her dream job! She was brought onto a sales team that had no experience with digital sales. The first question was, what is an impression. She worked one on one with their TV Account Executives and they quickly increased revenue and changed the culture. She had TV Account Executives talking the talk and walking the walk in the digital sales world. In 2011 Smith Media hired a new VP/GM with a digital culture in mind and he quickly moved her into the Director of Digital Sales role. She began building the digital program with their Burlington Vermont group. In 2013 Smith Media sold their Burlington group to Nexstar and she dug into WKTV exclusively. She helped managed not only the digital sales operation but the day to day operations of the Business, Traffic and Sales Offices. She worked side by side with the VP/GM to increase station revenue and decrease expenses. In March 2014, Heartland Media acquired WKTV and she remained the Director of Digital Sales and begin to build the Heartland Interactive division. Outside of her Director of Digital Sales role, Michelle has been married to her husband Michael for 23 years and they have two boys Alex, 22 and Kyle,19. Her favorite pastime is watching her boys play sports. They play Football, Basketball and Baseball. They are currently in the college process with her youngest son. In September, Michelle and her husband will be empty nesters.